Job Description

The Multi-Channel Marketing Campaign Manager will work closely with the Senior Marketing Manager to execute and optimize retail promotional campaigns across key digital marketing channels such as email, on-site marketing and more. This role is essential in ensuring campaigns align with the company’s brand standards and business goals. This role is dynamic and fast-paced, requiring the ability to be flexible, adapt to evolving priorities and work on multiple projects simultaneously.

What You'll Do:

• Develop and implement strategic plans for on-site marketing initiatives, inclusive of determining promotional content based on business objectives and customer segmentation strategies
• Develop and manage the email and SMS marketing calendar to align with overall promotional strategies
• Serve as the primary liaison for vendor marketing initiatives inclusive of overseeing contract execution, increasing vendor-funded promotions and placements and ensuring all deliverables are met
• Work closely with merchandising, design and other cross-functional teams to ensure marketing campaigns are visually compelling, customer-centric, and aligned with business objectives
• Analyze marketing performance data and work with cross-functional partners to identify trends, insights, and opportunities for optimization
• Provide actionable recommendations for improving customer engagement, conversion rates and overall campaign effectiveness
• Stay informed about industry trends and emerging tools to continuously elevate marketing strategies
• Other duties and projects as assigned

What You'll Need to Have for the Role:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in content marketing, campaign management, or a similar role, preferably in retail or e-commerce.
• Strong knowledge of digital marketing strategies, including utilization of customer data for the purposes of segmentation, personalization and A/B testing.
• Familiarity with marketing platforms (e.g., Salesforce Marketing Cloud) and analytics tools (e.g., Google Analytics)
• Exceptional organizational and project management skills, with the ability to prioritize tasks and meet deadlines
• Collaborative mindset and excellent communication skills, with a talent for working across teams and with external partners
• Strong analytical skills and an ability to translate data into actionable insights
• Ability to work successfully in a fast-paced environment and evolving priorities

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