Job Description

BDB is looking for a Creative Director who can bring passion,

confidence, leadership and inspiration to a creative team in the US.

We’re looking for an experienced creative thinker who is self-motivated & proactive to help shape, push and grow the agency’s Creative work and offering. This role would be perfect for someone with an obsession with creators and the value they can offer to brands, and is hungry to prove themselves in a senior creative position.

Someone who can both encourage playfulness & fuel incredible creativity, while also providing solutions, relentlessly, to problems that have been shared with them, and to problems they’ve proactively uncovered too.

Someone who is unsettled, in that they are in constant pursuit of better. They believe what has been done before is not ‘Best Practice’ but ‘Best so far’. That belief must apply to the work we make but also the way the department operates, and how it interacts with people and teams across the agency.

In this role, you’ll be expected to develop your own creative responses for

our biggest clients as well as confidently leading creative pitch

responses for new business too. You’ll be expected to coach other team

members to develop the best creative ideas they can, too.

Creative Direction

• You’ll be responsible for ensuring the most compelling (and feasible) creative direction is set across all of BDBs project work in your region alongside the US SVP of Creative Strategy.
• You’ll interrogate creative briefs, then define and clearly communicate what the creative team should deliver as an output on any brief, including spotting opportunities that may not be clearly mentioned.
• You'll help our creative team to turn compelling first thoughts in to well considered, fully worked out ideas explained in decks with clarity and excitement.

Department Leadership and Mentorship

• You'll be expected to work alongside the US SVP, Creative Strategy to establish the ideal environment & process for creativity to thrive.
• You’ll be confident in managing and coaching every level of creative personnel on a day to day basis, discussing and guiding career progression, objective setting, and where necessary having difficult conversations situations to improve performance.
• You’ll display a broad knowledge of creative techniques, processes, responses and styles outside of your own personal preference, that you’ll use to guide and develop a variety of different types of creative thinkers in the team.
• You’ll proactively consider and implement new initiatives and new offerings that would help to evolve BDB as a company, supporting the SVP, Creative Strategy and UK Creative Directors to define the vision for Creative at BDB.
• You’ll be expected to have a deep commercial understanding of every idea being proposed in your region (be it; the cost of the time to develop the idea and production, the value to the brand beyond the brief, the reason that it will succeed, etc)
• You’ll understand the state of your market and continually identify future opportunity areas for the BDB creative dept to grow into.
• You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for creator-powered creativity, within our agency and within the wider industry too.

Client Relations

• You’ll be expected to form and maintain client relationships at a senior level, representing BDBs current creative work but also helping the client with future opportunities for creativity with BDB.

A Few Key Requirements

• 8-10+ years experience required
• Experiencing developing concepts and executions for influencer and social marketing campaigns
• Experience leading and running a Creative team including management of direct reportsDeep understanding and excitement around Creative development for creator & brand social channels
• A diversity of previous work experiences
• An optimistic view of what’s possible, in general
• Ability and desire to inspire others (with presentations as well as in everyday interactions)
• Experience of productive client relationships at a senior level
• Exceptional ability in working collaboratively with other departments (Strategy, Production and Account Management)
• A willingness to sometimes develop creative work in the absence of a proven process.

Billion Dollar Boy is a transatlantic creative agency with 100+ employees and counting in London and New York. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratized, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviors that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition
• Intentional Inclusivity - Actively listen, value diverse perspectives
• Champion Curiosity - Be curious, embrace feedback, explore new ideas
• Own it - Take accountability, be adaptable, lead by example
• Work for Tomorrow - Make decisions that contribute to a better future for BDB
• Kindness Over Ego - Lead with empathy, humility, and honesty
• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

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